About
Hello, and welcome. The premise of our project is very simple: What makes jeans the coolest piece of clothing on the planet?
Blue Gold is a fun, cool documentary feature that celebrates the history and cultural impact of American Blue Jeans. Coming to theaters in 2011. Become a fan here to or join our group to indigo deep into the Blue Gold Experience.
Currently in post-production, the film tracks the journey from rebels and delinquents, to designers and celebrities; from gold mines to red carpet. The story takes us from the cut throat world of vintage jean “hunters” who ring up bids as high as $25,000 to the inner sanctum of industry taste makers such as Adriano Goldschmied and Calvin Klein. Shot over the past 30 months in Japan, Egypt, Turkey, Italy, Scandinavia, and all over the United States: Los Angeles, San Francisco, New York, Idaho City, and Las Vegas. Follow the Blue Gold blog for production updates, clips from interviews and historical anecdotes.
